Since its creation, SAOLA has been committed to the preservation of wildlife.Very young, Guillaume the founder of SAOLA was already worried about the turn that our world was taking and especially of its quadruped inhabitants. Not surprisingly, 40 years later, 60% of wild animals had disappeared. Father of two little girls and after 15 years in the outdoor industry, he decided to act for a better future. SAOLA was born: an eco-responsible brand and above all very committed.

SAOLA cannot stop the process but can nevertheless help to slow it down. We at SAOLA believe that with collective and concrete actions we can make a difference. It is therefore for this reason that we have decided to donate 1% of our turnover to associations that wish #MAKEANIMPACT.

Make the decision to change things too and join the adventure!

Make a real impact, however small. It is with the accumulation of individual actions that we can tip the scales."


The SAOLA is one of the rarest animals found on our planet. Discovered only recently, in 1992, the “Asian unicorn,” lives in the mountains between Vietnam and Laos. With only 300 or so animals left, the SAOLA is listed among many plants and animals on the critically endangered species list, those that have a very high risk of extinction in the wild.

The story of the enigmatic SAOLA struck us as both an inspirational story of hope and as a grave reminder of the fragile state of our eco-system. It is why we declared the bi-horned wonder our mascot and why we are dedicated to helping conservation efforts. 


SAOLA and the WORLD LAND TRUST (WLT) are working together to protect ecosystems.

The WLT's "Buy An Acre" program already protects more than 56,000 hectares of forests, wetlands, springs and rivers that support people and wildlife. Saola is involved in this program in Patagonia, Brazil and Kenya.
By preventing deforestation, combating desertification and promoting the restoration of degraded habitats, these projects benefit the global climate, increase resilience to climate-related hazards and counteract biodiversity loss.


Disheartened? So are we. But we are also optimistic, because there are incredible people in the world who put all of their energy, experience, and skills into preserving wildlife and biodiversity.

1% of SAOLA shoe sales goes towards supporting these people and their projects so that our children, grandchildren, and future generations can enjoy wildlife, and animals like the SAOLA, as much as we have.


Lola ya Bonobo or "Bonobo Sanctuary" is located in the Democratic Republic of the Congo (DRC). Friends of Bonobos is a group of caregivers, volunteers, and committed individuals who provide aid to bonobos that are prey to poaching.

Friends Of Bonobos takes in young orphaned bonobos, and provides them with surrogate human mothers to raise them with love and care, and a dedicated team of veterinarians and other extraordinary staff. As adults, they are released into guarded and protected forests.