Last week, we shot our first SAOLA video - our Kickstarter video! While we’re no strangers to shooting brand movies, kickstarter video is new territory for us. And for our first attempt, it’s shaping up quite nicely! Overall, we had a lot of fun - we got excited when we didn’t blow our lines, laughed at ourselves when we did, and per usual, once the kids came on “set,” (ahem…the beach down the street) they stole the show without even trying.
Speaking of adorable little kiddos, preserving our planet for the next generation is the number one reason we started SAOLA. There simply weren’t many options for eco-friendly shoes available, so we decided to make our own. And because our natural world needs our support, when SAOLA goes live, 3% of sales will be donated to environmental conservation projects.
BUT FIRST…we must succeed on Kickstarter. That’s where you come in.
Three weeks from today – Tuesday, May 23rd – SAOLA will launch a crowdfunding campaign to support the final product development expenses and our first round of production. We’re very much hoping that you’ll be excited to back it, and help bring this brand to life.
By investing in SAOLA’s Kickstarter you will:
Be one of the first to wear our super cool, sustainably manufactured shoes. Which means you’ll pretty much be the biggest trend setter in the history of trend setters.
Bring to life a brand that is committed to preserving our planet for future generations.
Give greater meaning to an otherwise practical purchase.
Fill our hearts with joy and gratitude…there will probably be tears.
This is just a heads up, but please do take a second to mark your calendars of the start date, and if you haven’t already done so, sign up for our newsletter! We’ll be emailing campaign details and all the info you’ll need to support and spread the good word.
Here are a few behind the scenes shots from our movie. Move over Leo DiCaprio…(actually, don’t…but please call us…we think you’d dig our shoes.)
Here are a few shots from the shoot.
First, we need to review the definition of recycling in order to better understand what upcycling and downcycling are.